It can sometimes come as a surprise when a Real Estate Agent asks you to pay for Marketing, especially if it’s payable upfront. It’s best to not focus on saving money here but rather talk to your agent to establish what they recommend and where they have had the most success showcasing their listings. The goal is to get your property sold for the best possible price so you will need to attract as many potential buyers as possible remembering that you can’t sell a secret.
As with most marketing it cannot be done in isolation, so a combination of a mediums is recommended, here are the top four;
1. DIGITAL ADVERTISING
Statistics show that more than 70% of buyers search online first so a digital presence is really important and your agent will be able to tell you which portals work best in their areas, as this varies nationwide. The thing to remember with digital advertising is that it is beneficial to spend a bit extra and opt for featured listings so you remain at the top of the page.
2. SIGNBOARD
Signboards form an important part of any marketing package, basically it’s like a promotional sticker on an item at the supermarket, drawing attention to those on the lookout for a property. Signboards are effective at maximising local exposure and this is significant seeing as local residents make up over 30% of prospective buyers.
3. FLYER DROPS
Much like signboards, flyer drops to the local area can attract local buyers. Worth mentioning is that these local buyers talk and often let their friends know of anything that’s come to the market locally.
4. PRINT MEDIA
Yes, it is true that some forms of print aren’t as popular as they once were but some Real Estate Agents in certain areas still have success using this medium so it’s well worth having a discussion with your agent about their recommendations.
At the end of the day as a seller you need to focus on choosing the right Real Estate Agent for you who will get the job done, invest in a thorough marketing package and the end result should take care of itself.